Ziina, founded in 2020, is transforming personal finance in the Middle East with its innovative peer-to-peer payment app. Based in the UAE, Ziina enables users to send and receive money instantly through their smartphones, bypassing traditional banking complexities. The platform offers a seamless, user-friendly experience that simplifies financial transactions, making it accessible to a broad audience.

Ziina generates revenue through transaction fees and premium features. The company has raised over $9 million in funding by 2022, reflecting its rapid growth and strong market potential. With a mission to enhance financial inclusion and accessibility, Ziina is quickly becoming a significant player in the MENA fintech scene, expanding its services and driving innovation in digital payments.